Cover Story on IRL about the Great Online Data Scramble

Our CEO Marci De Vries-Todtz was featured on the cover of IRL for “The Great Online Data Scramble.”

“…We used to think that databases would solve all of our problems by keeping information about people organized and categorized. And for a while it did work that way—paper files became digitized, scattered data collated, and duplicate files were slowly weeded out until we reached a degree of data purity that was close to Nirvana. In fact, the data became clean enough that bad actors were able to tell how data was stored about them in various data systems, including the credit bureaus, criminal history bureaus, and other “people rating and artificial understanding” systems. And of course, once they figured this out, they immediately started gaming the system.”

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